Japanese easygoing attire chain Uniqlo will open another outlet Friday in Tokyo’s Harajuku neighborhood, denoting a homecoming eight years taking shape to the city’s lively center point for youth fashion.
In an approach, the occasion, the organization on Wednesday arranged a see of the store, open to the media. “The Harajuku store is a symbolic location for Uniqlo,” said CEO Maki Akaida.
Possessed by Fast Retailing, Uniqlo propelled in 1984 with its first outlet in Hiroshima and has since focused on rural road level stores.
To support its name acknowledgment in central urban zones, Uniqlo opened the first Harajuku store in 1998, which helped drive the chain’s fleece boom, however, the Harajuku store was covered in 2012.
The new store is situated in the “With Harajuku” mixed-utilized complex close Harajuku Station. Sales space covering almost 2,000 square meters possesses one floor above the ground and one floor below.
Uniqlo plans to utilize the Harajuku store as a proving ground for a retail idea that mixes physical and virtual realities.
The organization designed the sales floor to be good with StyleHint, the application grew mutually with sister brand GU. The application permits clients to upload photographs wearing their preferred outfits, which others can browse for dress thoughts. It at that point coordinates a picked photograph with comparative clothing sold by Uniqlo or GU.
The store offers well more than 200 touchscreen tablets that display photographs transferred through StyleHint. On the off chance that a client sees what they like, the screen can guide them to the right apparel rack. Clients can likewise buy the outfit through Uniqlo’s internet shopping gateway utilizing QR installment codes.
The area additionally contains a devoted space for UT, Uniqlo’s brand of t-shirts made in collaboration with artists and brands. A significant number of t-shirts will include Japanese cultural motifs as well as art from the manga.
Harajuku is a draw for international tourists as a pop culture center. The UT corner will be the focal point of the Uniqlo store obliging that swarm.
On account of the coronavirus outbreak, Uniqlo briefly shut down 311 of 813 outlets across the country. The pandemic strongly decreased sales at physical stores, however, sales flooded on the online shopping site.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Sounder Mirror journalist was involved in the writing and production of this article.