Beauty and fashion firm Siren PR has closed down after working for over 20 years.

The association’s proprietor Winnie Beattie affirmed the conclusion in an announcement. Beattie said she was glad for what the organization achieved.

“The industry has changed dramatically since we launched in 1999, and I am sorry to say we could no longer operate the way we once did,” she said.

Beattie declined to comment on whether Siren customers were moved to another office or what workers got after the business shut. Its customer list has throughout the years included Kerastase, Deborah Lippmann, Tresemmé, Serge Lutens perfume and Shu Uemura Art of Hair, she said via email.

Siren’s closure follows the declaration that fashion PR firm Black Frame would close its doors on February 28.

Black Frame founder and president Brian Phillips revealed to Vogue Business the eventual fate of PR is a “fusion between the worlds of content, with film and TV and advertising.” Black Frame’s customers incorporate Nike, Herschel Supply Co., Helmut Lang, Kenzo, and Converse.

Melissa Duren Conner, a partner, and MD at Jennifer Bett Communications said the closing of both these organizations ought to be paid attention to by PR pros working in fashion, retail, health and wellness and other related regions. It’s an update that “PR has to evolve,” she included.

Beattie as of now possesses and works a boutique retail shop called Warm in Manhattan.

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Sounder Mirror journalist was involved in the writing and production of this article.

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